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The Princess Diya Kumari Foundation (PDKF) is a social initiative based in Jaipur and Sawai Madhopur, Rajasthan and was founded by Princess Diya Kumari of Jaipur to support underprivileged women in the region.


The non-governmental organization aims to empower people by ensuring sustainable livelihoods, facilitating improved standards of living, and creating a healthy socio-economic environment.


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Safars story began with a planned short trip surprisingly turning into a 6 month stay in the vibrant city of Jaipur. Being intrigued by the culture and finding inspiration all over lead Safars founder, Olivia, to volunteer at the Princess Diya Kumari Foundation. After working with the women for some time, getting to know them and their unique skills, Olivia wanted to explore an idea she had been thinking about for a while.

Travelling around for work was a big part of Olivia's day to day life and the problem of how to transport her liquids in her hand luggage was just too familiar. Using single-use plastic bags seemed like too much of a waste of resources and was rather inconvenient in ones day to day routine – so Safar was born, taking its name from the Hindi word for Journey.

After experimenting with the design and materials, the spacious transparent travel bag came to life.

Holding up to 1 liter and allowing for more space because of its shape, the Safar bag fits perfectly in any hand luggage and offers perfect visibility while searching for your beauty products.

While steadily working on new designs inspired by the rich culture of Rajasthan, we hope to spread Safar bags around the globe.

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